While the fundamental principles of Search Engine Optimization plans are the same for many Websites, there are particular methods and approaches on which SEO consultants will need to highlight more when optimizing large brand web sites. An SEO consultant when selecting between different search engine optimization services for large brand websites should employ meticulous preparation and proven strategies that have to be tailored to the particular needs of each web site. Major new sites must establish their experience in the field they are serving.
Authority is recognized by both human visitors and search engine spiders by demonstrating that their sites are the source of valuable information in their own fields. Major brand sites must contain many pages dedicated mainly to providing useful knowledge to their customers. It may be in the shape of a glossary of terms, frequently asked questions or tips and advice to their clients. The content of those pages must be of high quality and optimized for different search phrases. It is Very Important to create semantic teeming for large brand websites by assessing their pages and their internal link structure to represent clear classes that may be readily identifiable by both human visitors and search engine spiders. An SEO consultant should split the pages of the site into categories or groups. Each class must contain pages with closely related topics and key words. For each class there should be an index page where all of the other pages of the exact same class will link to and the category index page will link back to them.
Each category index page must have at least 5 – 10 pages in the same category pointing links to it using different relevant keywords as anchor text to all these links. Each category index page will link to the home page and the home page of Springer Spaniel will link back to the category index page. It is possible to create cross links between pages of the same category, but not between pages of different classes. This kind of internal connection arrangement increases the topical relevance of each page and improves its search engine rankings.
After establishing the teeming structure of the website, review each Webpage and rewrite it removing all of the information that is not related to the particular topic or class where this webpage belongs to. SEO Consultants should match the amount of indexed pages and their content in large brand web sites to the amount of indexed pages and their content in the competitor’s websites. If the pages of the competitor’s sites have 500 words each, you ought not to have just 100 words in all your pages. Your competitor’s sites will seem more authoritative.